1. In general, with only a few exceptions, conventional bitumen is a dispensable byproduct of the mineral oil refining industry.



For bitumen consumers though it is a vital ingredient of their supply chain.

This imbalance sparked the idea to reverse engineer bitumen: let’s make bitumen the targeted product instead of being a residual product.

2. Climate change obliges every industry to contribute to cleaner ways of working. This is why we have been deliberately looking for Instant Bitumen ingredients outside the mineral oil industry as the refining sector is one of biggest emitters of greenhouse gases.

We wanted to make bitumen easier, greener and safer.